Buyer's Guide on Choosing the Right Search Engine Marketing Agencies & Tools ab 24.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
Buyer's Guide on Choosing the Right Search Engine Marketing Agencies & Tools ab 33.99 € als gebundene Ausgabe: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Search engine optimization (SEO) has turned into an indispensable portion of online marketing. The successful use of SEO strategies can give wings to your internet business; however, poor use of these strategies can play havoc with it. Although having a website with relevant content and a great look is highly vital, it is not everything. Page ranking in well-known search engines has become a particularly crucial component in promoting websites and drawing in targeted traffic. For this reason, you need to equip yourself with the right SEO guidelines to direct visitors to your website and boost your business. Search Engine Optimization Solutions for Business Owners will outline the key steps to take to implement SEO and start growing your business! 1. Language: English. Narrator: Kent Bates. Audio sample: http://samples.audible.de/bk/acx0/103111/bk_acx0_103111_sample.mp3. Digital audiobook in aax.
This audiobook could upset a lot of people. It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make the people who made the mess very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors - in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense. The search for any marketing strategy is the search for the obvious. We are in an era of killer competition. Category after category is perceived as a commodity. This fact is the central reason the critically important function of marketing is such a mess. It's also why the average chief marketing officer barely lasts beyond two years in the job. In this audiobook, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization or data mining, marketers should be searching for that simple, obvious differentiating idea. This search should begin with what Trout considers the best book ever written on marketing - even though it was published in 1916 and isn't about marketing. Entitled Obvious Adams: The Story of a Successful Business Man, it lays out the five tests of an obvious idea that will lead you to the right marketing strategy for any product. Trout goes beyond the obvious by laying out what gets in the way of this search, like the Internet, advertising people, marketing people, Wall Street, research, even the future. These are all huge distractions that keep marketers from their most important task: differentiating their products. To bring these principles for finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most ob 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000229/bk_gdan_000229_sample.mp3. Digital audiobook in aax.
To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first-page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business. 1. Language: English. Narrator: John Jantsch. Audio sample: http://samples.audible.de/bk/gdan/002120/bk_gdan_002120_sample.mp3. Digital audiobook in aax.
If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies). Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, tag their book, add the right search keywords when they publish their book or insert keywords in their book description without it sounding like it was written by a robot. I'm going to share with you my KDP Select Free Promotion Marketing Formula for getting tens of thousands of readers to download your book in just 5 days. All you have to do is read the Marketing Formula instructions and follow them (it takes about 3 hours of work to get thousands of new readers). If you think your book is going to sell itself think again! If you're a novelist, you have to show your readers the story and engage them in it or they won't buy a book from an unknown author. And if you're a non-fiction author, you have to tell potential readers how your book is going to help them solve their problem fast or they'll click away without buying. I'm going to show you the "Show And Tell" system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description! Kindle marketing isn't about having a big marketing budget or publisher behind you - but you still need exposure and a great offer. This book will help you with get more exposure with Amazon search and other great marketing tips. 1. Language: English. Narrator: Greg Zarcone. Audio sample: http://samples.audible.de/bk/acx0/023053/bk_acx0_023053_sample.mp3. Digital audiobook in aax.
Discover how to rank higher, outsource to the right SEO service provider, and take advantage of free search engine traffic. Are you frustrated by your efforts to rank higher on Google? Do you feel that search engine optimization is a mystical art, performed by sorcerers, that works for other businesses but not yours? In this action-oriented book you'll discover the secrets that an experienced SEO consultant routinely uses to bring his clients onto the front page of search results. The author provides basic and advanced SEO strategies that any local business owner can immediately put into practice either by themselves or by outsourcing to their marketing agency. Why do I need SEO? Google is the new telephone directory. Your customers are savvy; they don't wait around to find your services. Instead, they whip out their mobile device and find what they're looking for en route to work, during their lunch break, or while shopping. Google is the 80 pound gorilla of search. According to Alexa, it's the website with the highest amount of traffic in the world. If your website can't be found in Google, then you're missing out big time, because your competitors are getting found, and they're enjoying a thriving business from all of the free leads that Google is sending to them. Get the right knowledge. This book will equip you with the information that you need to understand how Google's algorithm works, and how to take advantage of free targeted traffic that Google sends. Inside you'll learn: The difference between paid and organic traffic How search engines work How to structure your website correctly, without over optimizing Why search engines are constantly updating their algorithms How to build your popularity online and acquire more visitors How to analyze your competition and identify keyword search phrases 1. Language: English. Narrator: Rich Carr. Audio sample: http://samples.audible.de/bk/acx0/038055/bk_acx0_038055_sample.mp3. Digital audiobook in aax.
A revolutionary marketing strategy proven to drive sales and growth. They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business. 1. Language: English. Narrator: Paul Boehmer. Audio sample: http://samples.audible.de/bk/gdan/002257/bk_gdan_002257_sample.mp3. Digital audiobook in aax.
Do you want 22 proven SEO strategies to improve your business? This book will tell you exactly what you need to do to attract web traffic that will convert, rank number one on Google, and how to multiply your revenue in 30 days. Maybe you have a great product, and you know you can make millions if you put it in front of the right people. The problem is, you don’t know how. Who are these “right people”? Where do I find them? How do I convince them to purchase? How do I get myself in front of them? Or, recently a new competitor is stealing all your customers and you have no idea why. You used to show up on the first page of search results, but now you don’t. You’re noticing that your revenue is starting to plateau, despite the efforts you are putting into your marketing. If any of this sounds familiar, this book is your solution. SEO isn’t just a buzzword anymore. It’s real strategies that you can implement, that will provide some of the greatest return on investments compared to tradition marketing. Ninety-seven percent of buyers are researching before they make a decision, most of which are conducted on search engines. This very second, over 63,000 searches are being conducted on Google alone. Those are some big numbers, with big potential.Just the fact that you typed in “SEO” and managed to find this book, already shows you how powerful search engine optimization strategies are. SEO for Business is the only strategy guide you need to get you started to excel in the world of SEO. In this book, you will discover:Why ranking number one on Google is not the secret to successThe secret to understanding consumer behavior and how it affects your SEO strategiesThe four pillars of any successful SEO strategyHow to create successful link building strategies and five strategies you can implement right awayFoolproof keyword research techniques so you are gua 1. Language: English. Narrator: Jeffrey Michael Bella. Audio sample: http://samples.audible.de/bk/acx0/138131/bk_acx0_138131_sample.mp3. Digital audiobook in aax.