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B2B Digital Marketing (eBook, PDF)
9,95 € *
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The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 20.10.2020
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B2B Digital Marketing (eBook, PDF)
9,95 € *
ggf. zzgl. Versand

The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 20.10.2020
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SEO in 2020: Build a Highly Profitable SEO Busi...
9,95 € *
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Have you ever heard about SEO? Would you like to master the methods to boost your business in ranking and sales? What about a life of abundance and complete financial freedom?I think at least one of these questions will push you to keep on reading...SEO in 2020 is the most recent search engine optimization book to max out your profits and speed up your business sales, both for beginners and more advanced users. Imagine yourself having a business that, based to its main keywords, would always rank in page one of a search engine. Now, imagine yourself having an amazing marketing tool packed with the most recent SEO information that has an ability to boost your business tremendously, so you almost don’t need to use anything else.That is what we put together in this amazing book. From a complete SEO guide to affiliate marketing strategies for complete beginners, this book will cover every aspect you need to know.Here are a few things you will get out of this audiobook:Fundamental search engine optimization conceptsGoogle's algorithm exposed - how to rank on the top?Basic and advanced link-building strategies for pushing rankings higherBasics of affiliate marketing, and why should you use it?And much more...Now it is your turn to dive into the world of SEO and use it the best to your advantage.So, don’t wait. Scroll up, click on the “buy now” button and start selling! 1. Language: English. Narrator: George Johnson. Audio sample: http://samples.audible.de/bk/acx0/185613/bk_acx0_185613_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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Online Marketing: The Shark Attack , Hörbuch, D...
9,95 € *
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Wanterpreneurs, excuse-makers, and those desperate to be liked, beware, we're living in a brave new economy and the rules have changed. In this audiobook, you'll be empowered with the skills, knowledge, and the glorious pathways to create passive, recurring traffic, leads, clients, and customers, all in pursuit of maximum profits. You see, online marketing is all about creating systems, and funnels, that'll pump new clients, leads, and money into your pockets, even while your sleeping and on vacation. There are three parts of this gospel. In the first we'll discuss the pillars of selling online, including lead generation, direct response, branding, and more. In the second part, we'll go through the weapon chest of media, both paid and free traffic weapons including: Search engine optimization, or getting your website to show up in Google, Yahoo, and Bing Pay per click advertising The display and content network Social media Video marketing Email marketing The unpaid sales force Marketplaces to sell your goods On demand publishing And the secret weapon In the third and final section, we'll discuss the formula to selling online, including: copywriting, benefits and features, the price escalation pyramid, and setting up automatic sales funnels. Are you ready to achieve maximum profits, and become the Shark in your market? 1. Language: English. Narrator: Dan Moskel. Audio sample: http://samples.audible.de/bk/acx0/021442/bk_acx0_021442_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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Online Marketing: The Definitive Beginner's Gui...
9,95 € *
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Does online marketing sounds complicated to you? Or perhaps you already have an idea but you're not entirely sure where to actually start from? I totally get it! There are indeed many different methods of marketing something online, be it a product, service, or business. You are about to discover how to maximize 13 proven online marketing strategies to get more customers and get more exposure (and profits of course) for your brand, business, product, or service. The book Online Marketing is a all-in-one packed beginner's guide, that provides ways and methods to get the most out of your marketing efforts regardless of the strategy you choose. You will be given instructions on how to optimize each one of these strategies and of course their advantages and disadvantages respectively. You will be able to evaluate them and make an informed and educative choice on which one suits better you and your needs. This alone will save you time and energy (and of course money) that would have otherwise be spent on the wrong marketing channels. So, do your research properly, decide and commit on the strategy of your choice and of course keep track of everything so you can later evaluate your return on investment (ROI). Here Is A Quick Preview Of What's Inside....#1 Blogging#2 Article Marketing#3 Podcasting#4 Kindle Marketing#5 E-Mail Marketing#6 Content Marketing#7 Forum Marketing#8 Social Media Marketing#9 Video marketing#10 PPC Advertising#11 Search Engine marketing#12 Press Release Marketing#13 Online Classified Advert Marketing 1. Language: English. Narrator: Steve Peck. Audio sample: http://samples.audible.de/bk/acx0/153200/bk_acx0_153200_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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Mobilize Your Customers: Create Powerful Word o...
9,95 € *
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Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will! 1. Language: English. Narrator: Reid Kerr. Audio sample: http://samples.audible.de/bk/acx0/016380/bk_acx0_016380_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.10.2020
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Google Marketing Analysis
22,90 CHF *
zzgl. 3,50 CHF Versand

Research Paper (postgraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Massachusetts Boston, language: English, abstract: 1.0 Executive Summary New and creative modes of thinking are outlined by the structure of the systems of business and marketing performed by Google. Google basic product is their engine used for searching and the generation of results that are relevant is of utmost attraction. The most fundamental thing is that Google involves their users in the search lists. Thus, the results are not only the works of Google but also those of their users. The acting and thinking system of Google Company provides a lot of distributed materials to the users offering ideas on businesses and even entrepreneurship. Majority of people prefer using Google instead of developing their own search sites. Google offers a range of options from offering maps, videos from you tube, and even ways of increasing budgets all offered freely. This way, Google is able to help much business whether small or big.1.1 IntroductionThere are great lamentations worldwide that Google has become a monopoly and many institutions and companies have come up with goals that are common relating to the regulation of this giant in the internet. Google being the leading company in the internet world that receives millions of visitors every few minutes, it has to put in place certain workable marketing strategies. According to this report the marketing strategies that I will explain are the ones being applied by Google in their efforts to keep their visitors coming back and also getting new visitors. In the recent years Google and other internet companies have made a few strategic choices which have included the adoption of different marketing strategy and also advertising of its products. Through this report we also realize that the rise of Google is linked to adoption of certain perspectives over the other balanced scorecard perspectives due to the fact that it is through these perspectives that his company has been able to be adopted and grown in all the departments that is in the customer care department, internal operations department, human resource department and finance department. These measures are all about putting the people in the front or giving them priority. In doing these Google was able to make great strides in improving its profits through increase in revenue. They were also able to improve the quality and output of their products due to the improved, motivation of the workers and employees. (Gumbus, 2003)

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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Dynamic Digital Marketing
44,90 CHF *
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8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: * Gain invaluable insights on what works - and what doesn't - based on the author's 20 years' experience in digital marketing * Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers * Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more * Amplify your brand, cultivate customers, and increase profits * Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Achieve Your Digital Marketing Goals and Maximise Your Profits to Grow Your Business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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Sell Your Music
43,90 CHF *
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This book shows you in easy, step by step format, how to profitably sell your own recordings online. You'll read in-depth interviews, tips and tricks from independent musicians who have made thousands of dollars selling their music from home! Includes up to date lists and websites where you can promote your music for free, plus a bonus user guide on setting up your own home recording studio. REVIEWS: From The Critics Booknews Shows how to make money selling one's own music on the Internet, with advice on recording and selling music from home, designing a music sales Web site, becoming a guerilla music publicist, forming an online record label, and getting free publicity from TV, radio, print, and Internet media. Also gives instructions for setting up a home-based digital music studio. Appendixes list merchant account sources, music publications, online music sites, and indie music organizations, and explain Usenet, search engine placement, writing press releases, and Internet radio. The author is a music marketing consultant. Annotation c. Book News, Inc., Portland, OR (booknews.com) (Barnes & Noble) The Midwest Book ReviewWritten by a recognized expert in online music marketing, Mark Curran's Sell Your Music: How To Profitably Sell Your Own Recordings Online is a comprehensive, user-friendly, step by step guide to using the Internet in order to make money from your own music. Sell Your Music contains extensive interviews with independent musicians who have made thousands of dollars, as well as tips, tricks, and techniques to reaching your target market and maximizing your profits while minimizing hassle. Highly recommended for all aspiring performers whether they are soloists or band members. (Midwest Book Review) Customer Reviews 'Extremely Useful Book! This book doesn't beat around the bush it gets right down to brass tacks of selling your own music over the internet. Curran covers all the bases, and gives detailed instructions, with plenty of diagrams. Easy to read, a great book.' - Ramsay Hogan, a musician from Rhode Island, June 11, 2003 (Barnes & Noble) 'This is a fantastic book I would recommend to any level of musician.' - Faith Rivera, Recording Artist, Emmy & Grammy Award Nominee (Amazon) 'Two thumbs up on an incredible book. Curran is a music marketing genius.' - Gary Roman, Rock Group Romulus (Baker & Taylor) - 'Curran leaves no stone unturned in his methodology for finding and marketing to an online audience' - Jeffrey Coronado - Alternative Music Press

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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