Erscheinungsdatum: 01.09.2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Online Marketing, Titelzusatz: How to Increase International Sales with Search Engine Optimisation, Auflage: 3. Auflage von 2010 // 3. Auflage, Autor: Spindler, Sandra, Verlag: GRIN Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 32, Gewicht: 98 gr, Verkäufer: averdo
Erscheinungsdatum: 07.01.2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: How to get noticed in Google, Titelzusatz: Introduction to Search Engine Optimisation in the Era of e-Retailing, Auflage: 2. Auflage von 2011 // 2. Auflage, Autor: Keil, Angela, Verlag: GRIN Publishing, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 60, Gattung: Diplomarbeit, Gewicht: 108 gr, Verkäufer: averdo
Online Marketing ab 13.99 € als Taschenbuch: How to Increase International Sales with Search Engine Optimisation Akademische Schriftenreihe. 3. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
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Search engine optimisation is an increasingly critical tool for digital marketers in a competitive and saturated online marketplace. Setting itself apart from the ubiquitous technical and process-driven guidance, where tips and tricks which are quick to date, Tactical SEO moves towards a deeper understanding of search marketing and the industry as a whole. These insights will help you to truly grasp the opportunities, challenges and value that SEO can bring to an online presence in the long term leading to a more strategic and nuanced approach.Tactical SEO explores:- what succeeds in search marketing but also why, including analysis of 'ripples' and other concepts that underpin best practice.- moving from process-driven to organic search marketing and the value of exploiting opportunity.- the Google ethos and the symbiotic nature of Google and SEO.- how a value-checklist can re-focus your strategy and generate positive results.Essential reading for practitioners and students, Tactical SEO provides thought leadership as well as strategic practical applications for those who want to develop real and lasting expertise.
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8 (Niederlande), Fontys University of Applied Sciences Venlo, language: English, abstract: The main problems 'how to optimise a website?'; 'what is the potential of search engine marketing according to international sales increase?' and 'for whom is an investment in search engine marketing advisable?' have been solved in this report. All important factors which have to be considered when optimising a website have been explained and rounded off with concise examples. The report focused on the subarea of online marketing 'search engine marketing (SEM)'. SEM embraces search engine optimisation (SEO) methods and pay per click (PPC). The difference between these methods is that SEO covers lots of measures which can be influenced directly by a company to improve the ranking result of its homepage without spending money. PPC in contrast is rather similar to conventional advertising and does cost money at the moment a person clicks on this advert. Nevertheless an optimal output can only be achieved by carrying out SEO measures and PPC advertising. PPC adverts can also be used to test keywords before starting to optimise a website, so only ideal keywords then can be optimised which lead to the best SEO results. PPC adverts are also a good changeover which can be used until the SEO measures are successful and the homepage is listed on the upper organic results. Surveys regarding to the use and accessibility of the internet within the EU showed that the medium internet has developed as the second most commonly used retail channel within the EU. 65 % of the European population has an internet access and 73 % of the 16 to 24 year old population uses the internet daily or almost daily. More than the half of the Europeans uses the internet for finding information about goods and servi