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Pay-Per-Click Search Engine Marketing Handbook
25,49 € *
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Pay-Per-Click Search Engine Marketing Handbook ab 25.49 € als Taschenbuch: Low Cost Strategies to Attracting New Customers Using Google Yahoo & Other Search Engines. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,

Anbieter: hugendubel
Stand: 05.04.2020
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Viral WordPress SEO: An Evergreen Step-By-Step ...
3,49 € *
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An Evergreen Step-By-Step Guide to Smart Search Engine Optimisation.If marching Penguins, and rollicking Pandas leave you confused - don't give up on SEO success before you read this guide. Most of the ideas you read about online are transient because they only work until the next roll out of updates. That doesn't sound like a sensible concept, now does it?This concise manual avoids the 'clever' jargon, and focuses on easy-to-understand, evergreen techniques that don't require tweaking every week. If you would rather be creating content than worrying about Search Engine Optimization, apply the simple methods outlined in this handbook.Realistically, there are limits to what you can achieve with SEO. To appear on the first page of results on Google or any other search engine, you must either be in a unique niche market, or regularly pay for the prime spots. Many 'experts' won't tell you the truth because it reduces their book sales. With that said, you can still achieve great success without spending your days watching the latest SEO releases break your WordPress site.Find out how to optimize your content, avoid being penalised, and stop chasing pipe dreams. The process is not nearly as complicated as 'experts' like to pretend it is. The core algorithms and SEO processes do not change, so it is vital to understand them.By using a few high-quality WordPress plugins, putting in a little effort, and selecting naturally 'Viral' Topics and Keywords, your website will effectively integrate itself into Search Engines. Master your SEO, and spend more time on what is truly important: your content.Here are just a few of the topics covered:* The First Steps;* Domains and TLD;* Installing and SEO for WordPress;* Page URL and Permalinks;* Metatag Titles and Descriptions;* XML and HTML Sitemaps;* Website Navigation, Design, and Theme;* Site Content and Optimisation;* Keywords, Headings, and Subheadings;* Content Format and Style;* Internal Links, Images, and Media SEO;* SEO Checklist;* Total Keyword Usage;* Links and Anchor Text;* WordPress SEO Plug-ins.Key Concepts:SEO; WordPress Website; Search Engine Optimization; Guide for Blogging; Plugin Tools; Semantic Search; Starter Handbook; Step-By-Step; Online Business; SEO Fitness; How To Manual; Business; Internet; Social Media.Categories:Search Engine Optimization (SEO) Non-Fiction Online Searching Web Marketing Business Technology Internet Social Media Web Site Design Blogging & Blogs Retailing Reference Startups Advertising E-Commerce Content Management Media & Communications.Other Books by the Author * The Book of Life * Happy Now! * Recycled Thoughts * Publish It Yourself! (Book 1 of Publish It Yourself!) * Format It Yourself! (Book 2 of Publish It Yourself!) * Twitter for Humans * Six For Seven (A South African Dinner) * The Scandari Saga - Aeonosphere * The Scandari Saga - Back To Christmas * Bermuda Phoenix

Anbieter: buecher
Stand: 05.04.2020
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Viral WordPress SEO: An Evergreen Step-By-Step ...
3,49 € *
ggf. zzgl. Versand

An Evergreen Step-By-Step Guide to Smart Search Engine Optimisation.If marching Penguins, and rollicking Pandas leave you confused - don't give up on SEO success before you read this guide. Most of the ideas you read about online are transient because they only work until the next roll out of updates. That doesn't sound like a sensible concept, now does it?This concise manual avoids the 'clever' jargon, and focuses on easy-to-understand, evergreen techniques that don't require tweaking every week. If you would rather be creating content than worrying about Search Engine Optimization, apply the simple methods outlined in this handbook.Realistically, there are limits to what you can achieve with SEO. To appear on the first page of results on Google or any other search engine, you must either be in a unique niche market, or regularly pay for the prime spots. Many 'experts' won't tell you the truth because it reduces their book sales. With that said, you can still achieve great success without spending your days watching the latest SEO releases break your WordPress site.Find out how to optimize your content, avoid being penalised, and stop chasing pipe dreams. The process is not nearly as complicated as 'experts' like to pretend it is. The core algorithms and SEO processes do not change, so it is vital to understand them.By using a few high-quality WordPress plugins, putting in a little effort, and selecting naturally 'Viral' Topics and Keywords, your website will effectively integrate itself into Search Engines. Master your SEO, and spend more time on what is truly important: your content.Here are just a few of the topics covered:* The First Steps;* Domains and TLD;* Installing and SEO for WordPress;* Page URL and Permalinks;* Metatag Titles and Descriptions;* XML and HTML Sitemaps;* Website Navigation, Design, and Theme;* Site Content and Optimisation;* Keywords, Headings, and Subheadings;* Content Format and Style;* Internal Links, Images, and Media SEO;* SEO Checklist;* Total Keyword Usage;* Links and Anchor Text;* WordPress SEO Plug-ins.Key Concepts:SEO; WordPress Website; Search Engine Optimization; Guide for Blogging; Plugin Tools; Semantic Search; Starter Handbook; Step-By-Step; Online Business; SEO Fitness; How To Manual; Business; Internet; Social Media.Categories:Search Engine Optimization (SEO) Non-Fiction Online Searching Web Marketing Business Technology Internet Social Media Web Site Design Blogging & Blogs Retailing Reference Startups Advertising E-Commerce Content Management Media & Communications.Other Books by the Author * The Book of Life * Happy Now! * Recycled Thoughts * Publish It Yourself! (Book 1 of Publish It Yourself!) * Format It Yourself! (Book 2 of Publish It Yourself!) * Twitter for Humans * Six For Seven (A South African Dinner) * The Scandari Saga - Aeonosphere * The Scandari Saga - Back To Christmas * Bermuda Phoenix

Anbieter: buecher
Stand: 05.04.2020
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Cambridge Marketing Handbook: Digital
26,90 CHF *
zzgl. 3,50 CHF Versand

In today´s electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer´s toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of channels and tools including search engine optimisation, mobile and viral marketing, blogs, social media, affiliate schemes, apps, online advertising and web analytics which together have the capability of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign. It also includes a wealth of recommended resources to enable every marketer to keep up to date with the latest developments in this fast moving arena.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Marketing For Dummies
37,90 CHF *
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The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want--how they want it--using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction--including customer service and the product itself--as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. * Turn web visibility into real-world traffic and sales * Reach the right people at the right time * Develop a cohesive marketing plan for any budget * Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Marketing For Dummies
21,00 CHF *
ggf. zzgl. Versand

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want--how they want it--using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction--including customer service and the product itself--as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. * Turn web visibility into real-world traffic and sales * Reach the right people at the right time * Develop a cohesive marketing plan for any budget * Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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The Small Business Owner's Handbook to Search E...
10,90 CHF *
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The Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site's search engine rankings and doubling their site's monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible. A business owner does not need to know technical skills, like Web programming, to be successful at SEO. Instead, business owners will rely on their marketing skill and the ability to think like their customers and prospects, versus an ability to write HTML or other form of Web programming. Business owners will learn how to select keywords that are proven performers, blend the keywords into site content, boost site popularity, and more. Woessner explains with precision how business owners can use SEO to achieve measurable results. This practical and tactical guide includes a free SEO toolkit and other valuable resources that will help business owners increase the return on investment generated by their Web sites. Business owners will also receive a detailed blueprint with specific checklists to follow throughout the 15-step process. Lastly, this book can also serve as an excellent resource to business owners who are considering outsourcing their SEO work to a third-party. Developing a working knowledge of the 15-step process will make any business owner a more informed consumer. This book is also an ideal resource for marketing and advertising agency professionals who want to expand their services and need to develop a proficiency in SEO as efficiently and effectively as possible. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Handbook of Consumer Behavior, Tourism, and the...
64,90 CHF *
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Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site Is my Web site attracting the 'right' kind of e-consumers and How do I turn browsers into buyers The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning.The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet's impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placementThe Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Marketing For Dummies
21,00 CHF *
ggf. zzgl. Versand

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want how they want it using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction including customer service and the product itself as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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