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SEO for Growth: The Ultimate Guide for Marketer...
9,95 € *
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To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first-page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business. 1. Language: English. Narrator: John Jantsch. Audio sample: http://samples.audible.de/bk/gdan/002120/bk_gdan_002120_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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Mobilize Your Customers: Create Powerful Word o...
9,95 € *
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Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer. People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income. In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing. Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must. You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will! 1. Language: English. Narrator: Reid Kerr. Audio sample: http://samples.audible.de/bk/acx0/016380/bk_acx0_016380_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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How to Make Money from Your Passions and Hobbie...
9,95 € *
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This book sheds light on how to make money from your passions and hobbies and elucidates how to turn your passions and hobbies into a profitable career overtime. Additionally, it also explains how to effectively market your brand in the digital era.The advent of social media platforms has rendered it easier than ever before in the digital era to monetize your passions and hobbies. There are ample ways in which hobbyists have been able to generate passive income streams from their passions and quit working their unfulfilling nine to five jobs. Platforms such as YouTube, Twitch, Patreon, Amazon Kindle, Blogger, Udemy, and Medium encourage creativity and allow content creators to parlay their passions and hobbies into lucrative opportunities for generating passive income streams. Being a content creator can truly be the utmost liberating and fulfilling job since it allows you to have full purview over your work, schedule, and business growth strategies. Monetizing your passions and hobbies can start with something as simple as producing videos and broadcasting live streams about your hobbies. Moreover, being a prolific content creator can eventually lend itself to other profitable passive income-generating opportunities you would have never imagined possible as your brand grows and as you gain more clout as an influencer of your niche. Earning substantially more than over four billion views per day, YouTube is the second largest search engine worldwide and provides a myriad of ways for content creators to capitalize on the opportunity to monetize their passions and hobbies. Additionally, YouTubers can also sell product placements, avail themselves of sponsorship opportunities, capitalize on affiliate marketing opportunities, garner revenue from Super Chat donations, receive royalty payments from selling customized branded merchandise, and also generate revenue from selling channel memberships to earn more revenue. 1. Language: English. Narrator: R.J. Malyk. Audio sample: http://samples.audible.de/bk/acx0/169321/bk_acx0_169321_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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Effectiveness of Online Marketing Campaigns
85,59 € *
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_Internet advertising has come off age, yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields-for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings:- There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels.- The channel order can influence the conversion probability.- Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.

Anbieter: Dodax
Stand: 25.09.2020
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Online Marketing
24,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8 (Niederlande), Fontys University of Applied Sciences Venlo, language: English, abstract: The main problems 'how to optimise a website?'; 'what is the potential of search engine marketing according to international sales increase?' and 'for whom is an investment in search engine marketing advisable?' have been solved in this report. All important factors which have to be considered when optimising a website have been explained and rounded off with concise examples. The report focused on the subarea of online marketing 'search engine marketing (SEM)'. SEM embraces search engine optimisation (SEO) methods and pay per click (PPC). The difference between these methods is that SEO covers lots of measures which can be influenced directly by a company to improve the ranking result of its homepage without spending money. PPC in contrast is rather similar to conventional advertising and does cost money at the moment a person clicks on this advert. Nevertheless an optimal output can only be achieved by carrying out SEO measures and PPC advertising. PPC adverts can also be used to test keywords before starting to optimise a website, so only ideal keywords then can be optimised which lead to the best SEO results. PPC adverts are also a good changeover which can be used until the SEO measures are successful and the homepage is listed on the upper organic results. Surveys regarding to the use and accessibility of the internet within the EU showed that the medium internet has developed as the second most commonly used retail channel within the EU. 65 % of the European population has an internet access and 73 % of the 16 to 24 year old population uses the internet daily or almost daily. More than the half of the Europeans uses the internet for finding information about goods and servi

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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Manager's Guide to Online Marketing
33,90 CHF *
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A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business's credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign.Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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YouTube and Video Marketing
32,90 CHF *
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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. * Shows you how to successfully develop, implement, and measure a successful video marketing strategy * Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks * Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more * Covers optimization strategies, distribution techniques, community promotion tactics, and more * Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization * Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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YouTube and Video Marketing
30,00 CHF *
ggf. zzgl. Versand

A complete, task-based guide to developing, implementing, andtracking a video marketing strategyOnline video marketing is crucial in today's marketplace. Thisguide teaches you proven, practical guidelines for developing andimplementing video marketing for your organization.If you're a marketer, advertising professional, consultant, orsmall business owner, here's a relevant guide to understandingvideo marketing tactics, developing a strategy, implementing thecampaign, and then measuring results. You'll find extensivecoverage of keyword strategies and video optimization, distributionand promotion strategies to other sites and blogs, YouTubeadvertising opportunities, and crucial metrics and analysis.* Written in the popular 'Hour a Day' format, which breaksintimidating topics down to easily approachable tasks* Covers previously undocumented optimization strategies,distribution techniques, community promotion tactics, and more* Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization* Examines effective promotional tactics, how to optimize videofor YouTube and search engine visibility, and metrics andanalytics* Includes case studies, additional resources, a glossary,information about creating and editing video, step-by-step guides,and valuable tutorialsYouTube and Video Marketing: An Hour A Day gives you thetools to give your clients or your organization a visible, vitalmarketing presence online

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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YouTube and Video Marketing
30,00 CHF *
ggf. zzgl. Versand

A complete, task-based guide to developing, implementing, andtracking a video marketing strategyOnline video marketing is crucial in today's marketplace. Thisguide teaches you proven, practical guidelines for developing andimplementing video marketing for your organization.If you're a marketer, advertising professional, consultant, orsmall business owner, here's a relevant guide to understandingvideo marketing tactics, developing a strategy, implementing thecampaign, and then measuring results. You'll find extensivecoverage of keyword strategies and video optimization, distributionand promotion strategies to other sites and blogs, YouTubeadvertising opportunities, and crucial metrics and analysis.* Written in the popular 'Hour a Day' format, which breaksintimidating topics down to easily approachable tasks* Covers previously undocumented optimization strategies,distribution techniques, community promotion tactics, and more* Explores the crucial keyword development phase and bestpractices for creating and maintaining a presence on YouTube viabrand channel development and customization* Examines effective promotional tactics, how to optimize videofor YouTube and search engine visibility, and metrics andanalytics* Includes case studies, additional resources, a glossary,information about creating and editing video, step-by-step guides,and valuable tutorialsYouTube and Video Marketing: An Hour A Day gives you thetools to give your clients or your organization a visible, vitalmarketing presence online

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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