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B2B Digital Marketing (eBook, PDF)
9,95 € *
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The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 25.09.2020
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B2B Digital Marketing (eBook, PDF)
9,95 € *
ggf. zzgl. Versand

The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits-starting today! You'll Learn How To: . Define realistic, measurable goals for your B2B digital marketing initiative . Segment your audience and identify the best digital platforms and vehicles for connecting with them . Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty . Create a flexible, actionable B2B digital marketing plan . Design a website that helps B2B buyers quickly find exactly what they need . Optimize your site for today's search engines and today's customers . Use tailored, targeted email to reach more customers and prospects at lower cost . Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants . Drive real value from Facebook, LinkedIn, Google+, and Twitter . Effectively utilize blogs, podcasts, and streaming media MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot's Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller's books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Anbieter: buecher
Stand: 25.09.2020
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Digital Marketing: An Authoritative Guide to Di...
9,95 € *
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Digital Marketing: An Authoritative Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, and students who want to equip themselves with the new trending digital marketing tools. This audiobook has all online and offline digital marketing techniques. The listener will get to know about social media marketing, search engine marketing, search optimization, content driven marketing, and e-commerce marketing.An effective digital marketing campaign has three major aspects: awareness, evaluation, and conversion. Keeping in view the requirements of brand and competition, this guide for beginners covers all the digital marketing strategies and tactics. The development of digital marketing campaign is purely a systematic and knowledge-based technique. It builds up step-by-step with a proper input of professional digital marketers.Building a brand has never been easy as it is today. A lot of brands start their journey from e-branding and shift themselves in all virtual and physical platforms through digital marketing. While the product and service industry has turned more competitive, yet digital marketing is a proven helper for every brand or company.If you really want to build your brand, don’t waste your time looking around. Get this extraordinary piece of writing. Build your success story through learning the best practices of digital marketing with "an authoritative guide to digital marketing." 1. Language: English. Narrator: Jack Powell. Audio sample: http://samples.audible.de/bk/acx0/189752/bk_acx0_189752_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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Digital Marketing Secrets: An Ultimate Guide fo...
9,95 € *
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Digital Marketing Secrets is full of insights and strategy for business owners, marketing professionals, and students who want to equip themselves with the new trending digital marketing tools. This audiobook covers all online and offline digital marketing techniques. The listener will get to know about social media marketing, search engine marketing, search optimization, content driven marketing, and e-commerce marketing.An effective digital marketing campaign has three major aspects: awareness, evaluation, and conversion. Keeping in view the requirements of brand and competition, this guide for beginners covers all the digital marketing strategies and tactics. The development of digital marketing campaign is purely a systematic and knowledge-based technique. It builds up step-by-step with a proper input of professional digital marketers.Building a brand has never been as easy as it is today. A lot of brands start their journey from e-branding and shift themselves in all virtual and physical platforms through digital marketing. While the product and service industry has turned more competitive, digital marketing is a proven help for every brand or company.If you really want to build your brand, don’t waste your time looking around. Get this extraordinary audiobook. Build your success story through learning the best practices of digital marketing with “an ultimate guide for beginners to learn fundamentals of digital marketing”. 1. Language: English. Narrator: David Martin. Audio sample: http://samples.audible.de/bk/acx0/171366/bk_acx0_171366_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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Power Profits! Google Traffic Tactics - A Simpl...
9,95 € *
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Best-selling Internet marketing coach and author Dan Howe teaches you how to use Google Adwords to take your business to all new levels! Inside, you'll learn the secrets the pros use to harness the power of the world's largest search engine in order to build massive traffic (and profits) at their sites. For more information on the complete line of Power Profits books, visit 2ndEmpireMedia.com. 1. Language: English. Narrator: Jeff Raynor. Audio sample: http://samples.audible.de/bk/acx0/052467/bk_acx0_052467_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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SEO 2017: The Top SEO Strategies of 2017 to Dom...
9,95 € *
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Whether you're just breaking into the world of online marketing or you're an expert looking for the latest SEO trends, this book is for you. This book will show you how to make your website stand out from the sea of other similar websites while also honoring the unwritten Internet ethical code. Learn (or refresh your memory on) the basics of search engine optimization and see what 2017's trends can do to build up from the basics. 1. Language: English. Narrator: Alexander R Adams. Audio sample: http://samples.audible.de/bk/acx0/095327/bk_acx0_095327_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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PR 2.0 Is Here: Combine Traditional PR with Soc...
9,95 € *
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This Element is an excerpt from PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge, available in print and digital formats.Use advanced "PR 2.0" social media techniques in ways that build on the "PR 1.0" techniques that still work. PR 2.0 is the new wave of public relations that uses social media elements, such as blogging, viral marketing, social networking, and search engine optimization, to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward. 1. Language: English. Narrator: Jennifer Van Dyck. Audio sample: http://samples.audible.de/bk/adbl/002101/bk_adbl_002101_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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SEO for Business: The Ultimate Business-Owner's...
9,95 € *
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In this convoluted world that we're living in, SEO is ever-evolving and far-reaching. Marketing has become a highly-specified skill that only select individuals seem to harness. Today, if you don't understand the components necessary for driving your company's presence using search engine optimization then you're shooting yourself in the foot. The concepts and principles taught in this audiobook are absolutely necessary if you're trying to launch or grow your business on the Web. This is the third installment of courses available for the popular SEO University series. This course builds upon the content and knowledge contained in the past two courses, where we introduced the fundamental principles through SEO Fundamentals, and the strategies involved in, SEO Strategies & Tactics. This course contains crucial marketing information for new and existing businesses that are trying to build a presence on the Web. Here's what we cover in this course: The marketing fundamentals of business SEO Optimizing your site for a targeted local SEO approach Understanding content marketing for business Building a sales funnel with opt-in incentives Email marketing campaign basic concepts and approaches Building trust through online reviews Local business listing resources And much more.... 1. Language: English. Narrator: Ken Eaken. Audio sample: http://samples.audible.de/bk/acx0/031095/bk_acx0_031095_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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Mastering Your Website: Insider's Guide to Full...
9,95 € *
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This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP's, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.09.2020
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