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Application of Search Engine Marketing Methods ...
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Application of Search Engine Marketing Methods in order to generate High-Quality Traffic ab 74 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 25.09.2020
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Application of Search Engine Marketing Methods ...
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Application of Search Engine Marketing Methods in order to generate High-Quality Traffic ab 74 € als pdf eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 25.09.2020
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Application of Search Engine Marketing Methods ...
74,00 € *
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Application of Search Engine Marketing Methods in order to generate High-Quality Traffic ab 74 EURO

Anbieter: ebook.de
Stand: 25.09.2020
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Application of Search Engine Marketing Methods ...
74,00 € *
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Application of Search Engine Marketing Methods in order to generate High-Quality Traffic ab 74 EURO 1. Auflage

Anbieter: ebook.de
Stand: 25.09.2020
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Packt PHP 5 E-commerce Development Software-Han...
63,83 € *
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- Build a flexible e-commerce framework using PHP, which can be extended and modified for the purposes of any e-commerce site - Enable customer retention and more business by creating rich user experiences - Develop a suitable structure for your framework and create a registry to store core objects - Promote your e-commerce site using techniques with APIs such as Google Products or Amazon web services, SEO, marketing, and customer satisfaction The popularity of online shopping has increased dramatically over the past few years. There are plenty of options available if you not are planning to build your own e-commerce solution but sometimes it's better to use your own solutions. It may be easy to find an e-commerce system but when it comes to extending it or using it you might come across a lot of difficulties. This book will show you how to create your own PHP framework that can be extended and used with ease, particularly for e-commerce sites. Using this framework you will be able to display and manage products, customize products, create wish-lists, make recommendations to customers based on previous purchases, send email notifications when certain products are in stock, rate the products online, and much more. This book helps you build a Model-View-Controller style framework, which is then used to put together an e-commerce application. The framework contains template management, database management, and user authentication management. With core functionality in place, e-commerce-focused features are gradually added to the framework including products, categories, customizable products with different variations and customer input, wish-lists, recommendations, the shopping basket, and a complete order process. At the end of the book, you will have an e-commerce architecture that will take you from viewing or searching for products, and adding them to your basket, through the checkout process and making payment for your order, to your order being dispatched. Focus is placed on flexibility, so that the framework can be extended as the needs of a particular store change, as illustrated by one of the appendices, which goes through the process of modifying the store to sell downloadable products, as well as physical ones. Supplementary information, such as how to market and promote an online store, as well as take regular backups and perform maintenance is also covered, ensuring you have every chance of success with you own e-commerce framework backed store. Add dynamism to your e-commerce site for better prospects with your business using PHP What you will learn from this book : - Plan and develop a flexible, scalable PHP framework with emphasis on e-commerce - Implement the Model-View-Controller architecture within the framework and learn how to use the registry design pattern to centralize core features - Allow customers to customize their purchase by selecting product attributes, uploading files, and supplying custom text - Offer attractive incentives to your customers in the form of discount codes - Protect your e-commerce framework by keeping and maintaining regular backups - Structure an extendable framework to build a custom e-commerce web site - Add features such as product ratings and reviews from customers to enhance user experience - Maintain your site using campaign monitor and CAPTCHA tools - Create a shopping basket, manage its contents, structure the checkout and order process - Filled with useful marketing, Search Engine Optimization, and customer retention tips - Create a PHP framework to power your web site with a range of e-commerce features Who this book is written for If you are a web developer, or anyone looking to increase your understanding of e-commerce site development, this book is for you. Primarily aimed at PHP developers, it is suitable for any web developer interested in enhancing their e-commerce knowledge, or developers looking to move towards PHP. Intermediate knowledge of PHP development and object-oriented programming is assumed, and basic knowledge of e-commerce principles will be of benefit too.

Anbieter: Dodax
Stand: 25.09.2020
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Mastering Structured Data on the Semantic Web
49,90 CHF *
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A major limitation of conventional web sites is their unorganized and isolated contents, which is created mainly for human consumption. This limitation can be addressed by organizing and publishing data, using powerful formats that add structure and meaning to the content of web pages and link related data to one another. Computers can 'understand' such data better, which can be useful for task automation. The web sites that provide semantics (meaning) to software agents form the Semantic Web, the Artificial Intelligence extension of the World Wide Web. In contrast to the conventional Web (the 'Web of Documents'), the Semantic Web includes the 'Web of Data', which connects 'things' (representing real-world humans and objects) rather than documents meaningless to computers. Mastering Structured Data on the Semantic Web explains the practical aspects and the theory behind the Semantic Web and how structured data, such as HTML5 Microdata and JSON-LD, can be used to improve your site’s performance on next-generation Search Engine Result Pages and be displayed on Google Knowledge Panels. You will learn how to represent arbitrary fields of human knowledge in a machine-interpretable form using the Resource Description Framework (RDF), the cornerstone of the Semantic Web. You will see how to store and manipulate RDF data in purpose-built graph databases such as triplestores and quadstores, that are exploited in Internet marketing, social media, and data mining, in the form of Big Data applications such as the Google Knowledge Graph, Wikidata, or Facebook’s Social Graph.With the constantly increasing user expectations in web services and applications, Semantic Web standards gain more popularity. This book will familiarize you with the leading controlled vocabularies and ontologies and explain how to represent your own concepts. After learning the principles of Linked Data, the five-star deployment scheme, and the Open Data concept, you will be able to create and interlink five-star Linked Open Data, and merge your RDF graphs to the LOD Cloud. The book also covers the most important tools for generating, storing, extracting, and visualizing RDF data, including, but not limited to, Protégé, TopBraid Composer, Sindice, Apache Marmotta, Callimachus, and Tabulator. You will learn to implement Apache Jena and Sesame in popular IDEs such as Eclipse and NetBeans, and use these APIs for rapid Semantic Web application development. Mastering Structured Data on the Semantic Web demonstrates how to represent and connect structured data to reach a wider audience, encourage data reuse, and provide content that can be automatically processed with full certainty. As a result, your web contents will be integral parts of the next revolution of the Web.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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The Essential Guide to Flash CS4
64,90 CHF *
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If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, inverse kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints and tips for streamlining the creative process. Jump straight into Flash CS4 and start working on real life examples that you can customize to suit your needs. Demystifies Flash CS4—explaining new features deep diving through old favorites Streamlines the production of cutting-edge Flash CS4 animations and applications Provides a unique commercial perspective in compelling Flash productions This book is for intermediate Flash CS4 users as well as the more advanced user who wants to learn about using Flash CS4's awesome new capabilities, such as motion tweening and kinematics poses. Each chapter has a number of exercises that contribute to an overall project. The exercises are fun and compelling and allow you to place your own creative stamp on them, while still following the steps to completion. The final chapter focuses on bringing the exercise output together in an overall campaign consisting of a website featuring advanced flash components and advertising banners. An underlying theme of the book is marketing a website online. It discusses industry standards for banner campaigns (banner weight, frames per second, etc), effective website marketing techniques, and delves into search engine optimization and search engine marketing.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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EMarketing Guide
10,90 CHF *
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The eMarketing Guide explains how to create an impressive online presence by utilizing the major online marketing platforms. In a straightforward manner, the guide educates beginners and experts alike in the most powerful marketing opportunities available today. You will learn the fundamentals of online marketing strategy and theory, and the practical steps and tips to make them effective! The eMarketing Guide will teach you the following concepts: 1. Search Engine Optimization Fundamentals 2. SEO Application and Tips 3. Creating a Facebook Business Profile 4. Utilizing Twitter for Business 5. Using Paid Search with Facebook 6. Using Paid Search with Google 7. Creating Viral Videos 8. Utilizing Blogs for Business 9. Laymen's Glossary of Online Marketing Terms, and much more! Search engine optimization, Facebook, Twitter, viral videos-everyone's talking about using them for business-but who's explaining how to do it? The eMarketing Guide is your solution. It's easy- to-read style, plus wealth of tips, strategies, and how-to sections are optimal tools to assist anyone venturing into online business. You will learn marketing strategy and theory, but also the pragmatic steps to implementing those strategies...saving years of trial and error. If you are ready to engage the international online marketplace, The eMarketing Guide will give you the tools and knowledge necessary to succeed.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
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The Essential Guide to Flash CS4
61,90 CHF *
ggf. zzgl. Versand

If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, inverse kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints and tips for streamlining the creative process. Jump straight into Flash CS4 and start working on real life examples that you can customize to suit your needs. Demystifies Flash CS4-explaining new features deep diving through old favorites Streamlines the production of cutting-edge Flash CS4 animations and applications Provides a unique commercial perspective in compelling Flash productions This book is for intermediate Flash CS4 users as well as the more advanced user who wants to learn about using Flash CS4's awesome new capabilities, such as motion tweening and kinematics poses. Each chapter has a number of exercises that contribute to an overall project. The exercises are fun and compelling and allow you to place your own creative stamp on them, while still following the steps to completion. The final chapter focuses on bringing the exercise output together in an overall campaign consisting of a website featuring advanced flash components and advertising banners. An underlying theme of the book is marketing a website online. It discusses industry standards for banner campaigns (banner weight, frames per second, etc), effective website marketing techniques, and delves into search engine optimization and search engine marketing.

Anbieter: Orell Fuessli CH
Stand: 25.09.2020
Zum Angebot