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Lieberam-Schmidt, Sönke: Analyzing and Influenc...
76,99 € *
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Erscheinungsdatum: 14.09.2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Analyzing and Influencing Search Engine Results, Titelzusatz: Business and Technology Impacts on Web Information Retrieval, Auflage: 2010, Autor: Lieberam-Schmidt, Sönke, Verlag: Gabler Verlag // Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Sprache: Englisch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // Betriebswirtschaft und Management // Wirtschaftsmathematik und // informatik // IT-Management // Marketing und Vertrieb // Unternehmensanwendungen, Rubrik: Betriebswirtschaft, Seiten: 244, Informationen: Paperback, Gewicht: 323 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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Sexy Little Numbers: How to Grow Your Business ...
9,95 € *
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Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added - in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this "data deluge" are suddenly far simpler, less expensive, and more precise than they were. In this book - the first of its kind - Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency's global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business - into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. Figure out precisely which communication or media brought a customer to your company's web site and what that customer will do once she arrives. Predict which products or services customers will/ 1. Language: English. Narrator: Steve Kramer. Audio sample: http://samples.audible.de/bk/rand/003230/bk_rand_003230_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 05.04.2020
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Search Engine Optimization All-In-One for Dummies
51,90 CHF *
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Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results. * Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools * Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more * Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results * Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Web Marketing For Dummies
37,90 CHF *
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Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. * Reflects current marketing trends * Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers * Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence * Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more * Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Anbieter: Orell Fuessli CH
Stand: 05.04.2020
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Search Engine Optimization All-In-One for Dummies
38,99 € *
ggf. zzgl. Versand

Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results. * Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools * Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more * Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results * Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Anbieter: Thalia AT
Stand: 05.04.2020
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Web Marketing For Dummies
24,99 € *
ggf. zzgl. Versand

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing. This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting. * Reflects current marketing trends * Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers * Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence * Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more * Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

Anbieter: Thalia AT
Stand: 05.04.2020
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